Top 5 Fashion Games on iOS in Nigeria - Q1 2022

In Q1 2022, Nigeria's iOS fashion game market showcased diverse trends in downloads, revenue, and active users. Here’s a closer look at the performance of the top 5 fashion games during this period, based on data from Sensor Tower.

Project Makeover observed a fluctuating trend in weekly revenue, peaking at around $827 in mid-January and then experiencing a gradual decline, ending the quarter at approximately $395. Downloads saw a significant rise mid-January with a peak of 2.1K in the last week of January. Active users increased steadily early in the quarter, peaking at 12.8K at the end of January before stabilizing around 10.2K towards the end of March.

Love Fantasy: Match & Stories showed a modest revenue performance, with notable peaks of $32 in late February and $46 in the final week of March. Downloads had a mixed trend with a high of 1.4K in mid-January but dipped to 446 in mid-March before recovering to 734 by the quarter's end. Active users followed a similar pattern, peaking at 1.7K in mid-January and ending March at 1.2K.

Makeover Games: Makeup Salon experienced lower but consistent revenue, with the highest weekly revenue of $165 at the end of December. Downloads remained stable, ranging between 295 and 500 weekly. Active users also showed consistency, peaking at 874 in early January and ending the quarter with around 719 users.

Fashion Show: Dress Up Games had minimal revenue activity, with occasional peaks such as $16 in mid-January. Downloads ranged from 281 to 576 weekly, with a noticeable peak in early March. Active users saw a steady increase, reaching a high of 1.8K in mid-March and stabilizing around 1.5K by the end of the quarter.

Finally, Dress Up Stylist- Fashion Game had sporadic revenue, with a peak of $37 in the first week of January. Downloads varied, with a significant peak of 567 in mid-March. Active users steadily increased throughout the quarter, peaking at 3.9K in mid-March and slightly decreasing to 3.6K by the end of March.

These insights provide a snapshot of the performance trends for the top fashion games on iOS in Nigeria during Q1 2022. For more detailed insights and data, visit Sensor Tower.